this is cleary 5-hour energy drink abuse. >> chug, chug! >> reporter: videos that anger the founder of the billion-dollar company, that sells 1.5 million 2-ounce bottles of the stuff every day. >> don't get crazy. don't take too much. that would be a really dumb thing to do. if you do dumb stuff, you are going to end up in the hospital. >> reporter: and manoj bhargava says that's the only way his little bottle of jolt is dangerous -- abuse. as for today's alarming news of 13 deaths and 33 hospitalizations the last four years, reported to the fda, all claiming to be linked to this product, bhargava says just not true. is there any risk to a healthy person drinking your product? >> not at all. none. >> reporter: how much caffeine is really in 5-hour energy? a 2-ounce bottle contains 207 milligrams of caffeine. equivalent to two 8-ounce cups of coffee. 2.5 red bulls. or nearly 6 coca-colas. and many doctors say research shows that doesn't tell the whole story. >> energy drinks take it to a different level because there are other components, ot